Team Role

As part of my Master's Program in Interaction Design and Information Architecture, I had the opportunity to work with the Market Center Merchants Association and Bromo Arts District in conjunction with the Design for Distancing initiative. They developed The Meadow, a temporary civic design to encourage responsible social interaction that draws attention to the Downtown/Seton Hill neighborhood area.

Project Goal

Building Community In The Meadow and the surrounding neighborhood through digitally-mediated tools. Encouraging responsible, intentional exploration both in-person and virtually.

User Analysis

• Multi-device users with a range of tech literacy
• Want to find information quickly on the go
• Prefer not to download apps
• Wary of tools that require personal information
• Community oriented, trust the recommendations of friends and family

Features

• Create An Event task flow
• In The Community recommendations feature
• Virtual Meadow hangout space
• Account-locked features

Goals for Inital Prototype

• Serve as a neighborhood landing page
• Facilitate in-person and remote interaction

Prototype

❮ ❯

What I Learned From Testing

Trip Planning:

• Drop-pin location sharing feature highly requested
• Develop Reserve Your Spot feature in Park map to discourage overcrowding

Faster Task Flows:

• Streamline Create An Event task flow to make it easier for mobile and low-literacy users
• Park and Neighborhood maps needed text and filter icons for fast searches

Virtual Meadow:

• Deemed “least useful” feature
• Use Events page to filter live stream events published on other social media platforms

Technical Prototype

“Straightforward and easy to use, I just clicked a spot and the reservations came up.”

“I love the events, it was easy to make a reservation and share it”

Final Prototype

Recommendations